21. Goethe's
Faust, Adolf Bastian, Memetics
21.1. Goethe's
Faust
21.1.1. Faust
and Logocentrism
All
citations from "Faust" by line number in
Goethe
(1972)
(354-363):
FAUST:
Habe nun, ach! Philosophie,
Juristerei
und Medizin,
Und
leider auch Theologie
Durchaus
studiert, mit heißem Bemühn.
Da
steh ich nun, ich armer Tor,
Und
bin so klug als wie zuvor!
Heiße
Magister, heiße Doktor gar
Und
ziehe schon an die zehen Jahr'
Herauf,
herab und quer und krumm
Meine
Schüler an der Nase herum -
In
his Faust, Goethe presents in a few passages, in an extremely condensed and
concise manner (die
Ver-Dichtung,
Strecker
1988: 217-219), a poetic analysis of the problems engendered by the
logocentrism that has turned the word into a fetish, and then he takes us in a
few more extremely condensed passages, down to the very foundations of our
world system. In the opening scene (354-363), he lets Faust speak those famous
words which probably every German speaking person has heard sometime in their
life
.
Goethe portrays a man of scholarly learning, not in his youth any more, and
apparently with a successful medical practice (981-1010) and ten years of
academic teaching and consulting career behind him: "Und ziehe schon an die
zehen Jahr' ... Meine Schüler an der Nase herum". In psychological
diction, he is apparently experiencing his "mid life crisis" uttering the words
in (354-363). This scholarly man of profound learning sees himself trapped in a
logocentric bibliosphere of verbiage, that is highly academic, but essentially
useless for the recognition of the basic forces and principles of the universe.
In short, he is desperately looking for "Alternatives to written Words"
(written in the alphabet): "Daß ich erkenne, was die Welt im Innersten
zusammenhält, Schau' alle Wirkenskraft und Samen, Und tu' nicht mehr in
Worten kramen" (382-385), With the aspect of purely conceptual learning Goethe
also gives a characterization of the scholastic academic tradition of Europe
before Bacon and Galileo
[583].
In
a later scene (1867-2050) Goethe turns again his subtle sarcasm against the
logocentrism of academic tradition. Here he lets Mephistopheles pose as
"academic study advisor" for a student who has come to request guidance as to
which academic path he should follow. Words are perfectly suited to weave
intricate and artful conceptual edifices (1922-1930) which make them ideal for
the forming of academic schools, where many generations of students are made to
obediently and unquestioningly follow the "words of the master" (1989) down to
the Iota (2000). But they are all too often erring around in ornate edifices of
verbiage.
(1922-1930):
Zwar
ist's mit der Gedankenfabrik
Wie
mit einem Weber-Meisterstück,
Wo
ein Tritt tausend Fäden regt,
Die
Schifflein herüber hinüber schießen,
Die
Fäden ungesehen fließen,
Ein
Schlag tausend Verbindungen schlägt:
[584]Der
Philosoph, der tritt herein
Und
beweist Euch, es müßt' so sein:
Das
Erst' wär so, das Zweite so,
(1934-1939):
Das
preisen die Schüler aller Orten,
Sind
aber keine Weber geworden.
Wer
will was Lebendigs erkennen und beschreiben,
Sucht
erst den Geist heraus zu treiben,
Dann
hat er die Teile in seiner Hand,
Fehlt
leider! nur das geistige Band.
(1950-1953):
Da
seht, daß ihr tiefsinnig faßt,
Was
in des Menschen Hirn nicht paßt;
Für
was drein geht und nicht drein geht,
Ein
prächtig Wort zu Diensten steht.
(1987-2000):
Am
besten ist's auch hier, wenn Ihr nur Einen hört,
Und
auf des Meisters Worte schwört.
Im
ganzen - haltet Euch an Worte!
Dann
geht ihr durch die sichre Pforte
Zum
Tempel der Gewißheit ein.
...
Schon
gut! Nur muß man sich nicht allzu ängstlich quälen;
denn
eben wo Begriffe fehlen
Da
stellt ein Wort zur rechten Zeit sich ein.
Mit
Worten läßt sich trefflich streiten,
Mit
Worten ein System bereiten,
An
Worte läßt sich trefflich glauben,
Von
einem Wort läßt sich kein Jota rauben.
Innis
(1991: 4): A complex system of writing becomes the possession of a special
class and tends to support aristocracies. A simple flexible system of writing
admits of adaptation of the vernacular but slowness of adaptation facilitates
monopolies of knowledge and hierarchies... Concentration on learning implies a
written tradition and introduces monopolistic elements in culture which are
followed by rigidities and involve lack of contact with the oral tradition and
the vernacular. "Perhaps in a very real sense, a great institution is the tomb
of the founder." "Most organizations appear as bodies founded for the painless
extinction of ideas of the founders." "To the founder of a school, everything
may be forgiven, except his school".
[585]
21.1.2. Faust's
Metanoia and Mephistopheles
The
step
out of the bibliosphere
of the logocentric academic tradition that Goethe lets Faust perform is
described in scene:
(1224-1237):
Geschrieben
steht: "Im Anfang war das Wort!"
Hier
stock' ich schon! Wer hilft mir weiter fort?
Ich
kann das Wort so hoch unmöglich schätzen,
Ich
muß es anders übersetzen,
Wenn
ich vom Geiste recht erleuchtet bin.
Geschrieben
steht: Im Anfang war der Sinn.
Bedenke
wohl die erste Zeile,
Daß
deine Feder sich nicht übereile!
Ist
es der Sinn, der alles wirkt und schafft?
Es
sollte stehn: Im Anfang war die Kraft!
Doch,
auch indem ich dieses niederschreibe,
Schon
warnt mich was, daß ich dabei nicht bleibe.
Mir
hilft der Geist! Auf einmal seh' ich Rat
Und
schreibe getrost: Im Anfang war die Tat!
In
this scene, Goethe takes us to the "foundations of the world", he lets Faust
critically review the fundamental philosophical statement of the Christian
tradition, John (1,1): "en archae en ho logos", which expresses the core of the
logocentrism of this tradition. In this essential passage, Goethe lets Faust
make his conversion (
metanoia[586]
/
kata
strophae
)
from a fundamentally static
declaration-oriented[587]
(logocentric, scholastic) framework to a
pragmatic
and process-oriented
approach. In this, Goethe lets his protagonist perform "pars pro toto" the
reorientation of the western mind from scholastic philosophy (ancilla
theologiae) towards science and technology as it happened after the Renaissance
[588].
Not without a sense for subtle humor, the name
Faust
(fist) of the protagonist emphasizes the elements of
action
and process
,
as opposed to the
Kopf
(head), the purely cognitive, word and mind oriented approach of the
intellectual. It is the fist that forges and holds the tools with which the
"faustian" Western civilization went on to conquer the world (Spengler).
[589]
As a pun, we might note that to become "a man of the fist", Faust needs to make
a pact with
me-fisto.
This whole drama is described in its unfolding by Goethe in Faust II, the
exploits of Faust and Mephisto in their work for the emperor (the powers of
this world). Focusing again on the crucial passage around Faust's
metanoia.
But
the power behind the Faust stems also from a different source than mechanistic
technology: Faust had become an adept of (alchymical)
ritual:
"Drum hab' ich mich der Magie ergeben" (375-520)
[590]
that is: he had studied an area which lies outside of logocentric scholastics
as well as of the positivistic sciences and technologies. This focus on magical
ritual sets the scene for the first climax of the drama that occurs in the
immediately following passages (1255-1290) where Faust performs a series of
conjurations, as he discovers that the poodle he has brought home from his walk
in the fields, is no ordinary dog. The stages of this ritual process are
unfortunately not described by Goethe in detail, only the first conjuration
(1272-1291) where he evokes the elements. And when this doesn't work "Du sollst
mich hören / stärker beschwören" (1296-1297) he makes another
conjuration: "So sieh dieses Zeichen" (1300) and as last measure, he makes
reference to
an even "stronger medicine" that he has in store for his guest: "Erwarte nicht
/ das dreimal glühende Licht! Erwarte nicht / Die stärkste von meinen
Künsten!" (1318-1321). Apparently this "magic of implication" works, and
in an anticlimax, Goethe now describes the appearance of Mephistopheles, "the
spirit of negation and destruction" (1328-1384)
.
1335-1344:
MEPHISTOPHELES:
[Ich
bin] Ein Teil von jener Kraft,
Die
stets das Böse will und stets das Gute schafft.
...
Ich
bin der Geist, der stets verneint!
Und
das mit Recht; denn alles, was entsteht,
Ist
wert, daß es zugrunde geht;
Drum
besser wär's, daß nichts entstünde.
So
ist denn alles, was ihr Sünde,
Zerstörung,
kurz das Böse nennt,
Mein
eigentliches Element.
1348-1352:
Ich
bin ein Teil des Teils, der anfangs alles war,
Ein
Teil der Finsternis, die sich das Licht gebar,
Das
stolze Licht, das nun der Mutter Nacht
Den
alten Rang, den Raum ihr streitig macht
With
the appearance of Mephisto, Goethe now enters the metaphysical plane, and he
goes even deeper, and
under-mines
all the foundations of our world views of the last 2500 years. He re-introduces
the Presocratic philosophy, the concept of "generation and corruption"
(1335-1344) which has first been described by Anaximander (also in the
Aristotelian treatise under the same name). Thus he re-opens the philosophical
field of contention for the ancient Heraklitean ideas of perpetual change
"panta rhei", that had been closed shut with the static Parmenidean
Being
and the eternal unchanging world of the Platonic ideas that had been
transfigurated (heilige Wandlung) into the
Will
of God
in the Christian "philosophia ancilla theologiae".
Genz
(1994: 74-99),
Goppold
(1998: 2),
Weischedel
(1975: 21-28),
Parmenides
(1974),
Heraklit
(1976). In a later passage, (7850-8487) Goethe lets Thales, Anaxagoras, and
Proteus appear as protagonists for the Presocratics.
The
word
Me-phis-to-pheles
as used by Goethe is worth scrutinizing. There is no direct translation into
any Greek words, but there seem to be several ways to decypher
[591]
it:
(Chambers:
Mephistopheles): Mephistopheles or Mephostophilis... Both forms go back to the
Mephostophiles of the first
Faustbuch
where he describes himself as 'a prince, but servant to Lucifer'. The etymology
of the name is obscure; its origin is probably Hebrew (
Mephiz,
destroyer and
Tophel,
liar), but in an age which delighted in rendering Germain into newly acquired
Greek (as the homely Schwartzerd turned into the scholarly Melanchthon) the
assimiliation to
maephotophilaes,
'one who loves not the light' added dignity to the Prince of Evil.
For
the symbolic decyphering of the appearance of
Mae-phis-to-pheles
we need to consider the alchymical ritual setting of the whole scene that Faust
has prepared, and we can make use of methods that are shown by
Strecker
(1988: 10-43, ch. 1 and 2), taking the
evocation
as important component of the
ritual
process
(
Turner
1987), in which Goethe lets us partake in this scene. The
Faust
is not an ordinary prosa text, but is an instance of extreme symbolic
Verdichtung.
Strecker
(1988: 217-219): "The skilful placement speaks within the context of the
totality or
Gestalt
of the ritual". This allows us to enter the
ritual
process
ourselves and lets us strike the
chords of evoked association and meaning that bear a connection to the themes
that Goethe introduces in the passage between (1328) and (1867). The Latin
words expressing the alchymical process are:
solve
et coagula[592],
and
transmutatio.
(Chambers: Alchemy). In Greek (
Rost
1862,I: 236), this is: {
analysis
/
diaballein}
(
dissolve,
to cast apart) and {
synthesis
/
symballein}
(
coagula,
to cast together), and {
metamorphosis
/
metaballein}
(
transmutatio).
The
symballein
connects us to the word
symbolon.
[593]
The casting apart of
diaballein
had at some time assumed a pejorative aspect in
diabol
/-us /-ic
as term for the devil. The alchymical theme of these passages in Faust is that
of the processes of creation, destruction, and transmutation:
symballein,
diaballein,
and
metaballein.
The introduction of the
Mae-phis-to-pheles
serves as cypher for the necessity of any creation to be balanced by
dissolution, of the balance of
physis
and
lysis:
"Und das mit Recht; denn alles, was entsteht, / Ist wert, daß es zugrunde
geht;". This is expressed by the
mae-,
the Greek negation operator (
Rost
1862,II: 79): "ich bin der Geist, der stets verneint". It is also the
fundamental tenet of the Anaximandros fragment.
Another
association connected with
me-
is
mnae-
/
mnaemae-
(Rost
1862,II: 91): pertaining to memory
[594].
This, the cultural memory, is the core theme of the present study, and it is
also the theme of the very last sentence in Faust's life (11581-11586): "Es
kann die Spur von meinen Erdentagen / Nicht in Äonen untergehn". It is
Faust's ulterior wish and aim to remain eternally in the cultural memory of the
people for whom he has conquered the
Lebensraum[595],
to become an immortal cultural heros
[596]
(11575): "Nur der verdient sich Freiheit und das Leben, / der täglich sie
erobern muß".
21.1.3. Mephistopheles
and the polarity of light and sound, space and time
We
have several possible ways to decypher the -
phis-to-pheles:
It was mentioned above that there is a
phos-
element that appears as the theme of the consecutive dialogue. This has the
following connections:
phos
connects to
phonae
(the sound) by the Greek word
phaino
to bring to light / to sound (
Rost
1862,II: 595, 596).
ho
phainon
is an alias name for the planet (and alchymical force)
Saturn.
Graves
mentions in (1988: 86-88):
hae-phaistos[597],
?
haemeraphaestos?
(he who shines by day): Greek god of metal work and smiths who is ugly and
ill-tempered and hobbles (like the devil). But
hae-phaistos
is well-liked on the Olympus because he makes the most exquisite mechanical
devices, especially famous are his mechanical tripods. (Connection to Faustian
technology,
Spengler
1980). Then there is a Greek word
pistis
/
pistos
(
Rost
1862,II: 293) that refers to a pact, a contract, an agreement, a guarantee, a
pledge, a pawn, a collateral, an oath, a vow, which is of prime importance in
the following text. The -
pheles
can either be taken as an allusion to
philes,
friend,
or to
phalaes
/
phallos
-> male organ of generation (see Faust: Gretchen), or to -
pheres,
as in
phos-
pheres:=
lucifer[598].
The self-characterization of
Mae-phaisto
between (1348 - 1379) makes recurrence to all the core subjects of presocratic
philosophy, especially Thales, Anaximandros and Hesiodos. The alchymical
elements can be found in the philosophy of Thales: the dry, the humid, the warm
and the cold (1374-1376), (
Pleger
1991: 56, 65), (Chambers: Alchemy). Anaximandros' work is about the reign of
time over the waxing and waning of all things (1338-1344), (1699-1706),
(
Pleger
1991: 61-66).
The
fundamental theme of the polarity of
space
and
time
is brought to bear to with "Das stolze Licht, das nun der Mutter Nacht / Den
alten Rang, den Raum ihr streitig macht"
[599]
(1351-1352). This short passage makes allusion to the fundamental polarity that
our main senses and modes of orientation have:
vision
as the sense of
space,
and
hearing
of sound
as the sense of time. Night, darkness, is the realm of sound. It is also the
Leitmotiv
of the Apollonian / Dionysian dichotomy of Nietzsche, Benedict (1934), and
Paglia (1991). From our own experience, we all know that in the darkness, we
hear most acutely
[600].
Illustrative for this is also the account of the intense experiences of Jacques
Lusseyran when he became blind (Innis 1972: vii), (
Mcluhan
1978: 198, 1989: 27-28, 35-36, 37, 74-75). Time is the essential motif in the
later passage (1699-1706). The polarity of space and time and the influence of
the media is one of the main themes in the works of
Innis
(1952-1991), and McLuhan
(1972-1989). In Faust (1384), Mae-phaisto is described as the son of
Chaos[601].
This brings up Hesiodos' Theogony of the origin (
archae)
of the All (ta panta) in the
Chaos.
Hesiodos (1978: p. 34-35, p. 50-53,Theog.).
Hesiodos
says:
ex
archaes
...
hoti
proton genet auton
(from the beginning... what of those arose first), and then he continues:
aetoi
men protista Chaos genet, autar epeita Gai' eurysternos,
(in the very beginning, verily, arose the
Chaos,
but then the broad-breasted
[602]
Gaia...
(Theog.,ln. 116-117). And in that first act of primordial creation (out of the
Chaos) also arose
Eros
lysimelaes
,
"the most beautiful of the eternal gods, the
member-dissolving"
(Theog.,ln. 120).
[603]
And then, in the next act of creation, arose (out of the Chaos) the dark
elements:
Tartaros,
Erebos,
and
Nyx
(night), and only out of the coupling of
Nyx
and
Erebos
arose finally the
Ether
and the
Haemer
(light of day) (Theog.,ln. 119-124). This is definitely a view of creation that
is as unchristian as can be, and
mae-phaistos
now appears as the emissary of all those primordial forces of creation that had
been driven into the underworld (the Tartaros, or the hell as it is called in
Christian terminology). "Ich bin ein Teil des Teils, der anfangs alles war" (ta
panta). The identity of this "Part of the Part that was the All in the
Beginning" is elaborated in a further scene (8027-8029): "(Meph.) Da steh' ich
schon, / Des Chaos vielgeliebter Sohn! / (Phorkyaden) Des Chaos Töchter
sind wir unbestritten / (Meph.) Man schilt mich nun, o Schmach,
Hermaphroditen." This, the
hermaphroditaes
being the "
dearest
Son of Chaos
"
will add further
light
to the identity of
mae-phaistos:
Because in the Orphic hymns, he is known as the
Protogonos,
the
Erikepaios,
the
Phanes
(phaino
,
above
),
and the
Priapus[604],
(
Orpheus
1992: 29). According to
Graves
(1988: 30) he is also the
Eros,
who was hatched from a silver egg that Nyx had laid in the womb of Darkness,
and he set the Universe in motion. Eros was double-sexed and golden-winged and,
having four heads, sometimes roared like a bull or a lion, sometimes hissed
like a serpent or bleated like a ram. By this, we have now recovered a few more
of the "parts of the parts that were the All in the Beginning", and of the
names and guises under which this master of
permutation
(metaballein) of form
appeared.
->:MORPHOLOGY,
p.
128
In
the abovementioned passage of primacy of the
night
over the
light:
"Das stolze Licht, das nun der Mutter Nacht / Den alten Rang, den Raum ihr
streitig macht", Goethe lets Mae-phaisto retrace the connection to John (1,5-9)
which equates the
logos
(word) with the
phos
(light), and lets him confront that with the ancient creation mythologies of
Anaximandros and Hesiodos (above). His old "birthright" over the light is
evidenced in his alias name: the
phos-
pheres:=
lucifer
(1377: "Hätt' ich mir nicht die Flamme vorbehalten"). It was said above,
that Night, darkness, is the realm of sound. This is the theme of the archaic
sound
creation mythologies of the
Chaos,
which are essentially polar opposites of the younger Judaeo-/Christian
light
creation mythology. These are in all depth and detail described in the works of
Marius Schneider (
Schneider
1951-1990). Ruth
Benedict
(1934: 78) retraces part of this development in her polarity of dionysian
(orgiastic, sound
[605])
and apollonian (rational, light
[606])
cultural patterns after Nietzsche. (Encarta: Dionysos, Bacchus), (
Graves
1988: 103-111).
The
connection between
Saturn
and
time
is given by H.v.Dechend
(1993: 122, 203-4, 218, 242, 244-248) who equates
Saturn
with
Chronos
and
Kronos,
the god of time, and in (247-248)
Saturn
is again equated with
Hephaistos.
Dechend
(1993: 134): "Es ist das goldene Zeitalter, in der lateinischen
Überlieferung
Saturnia
regna
:
Die Herrschaft des Saturn, des griechischen Kronos... In Indien hieß sie
Yama; im Altpersischen
Avesta
hieß sie Yima xsaeta, ein Name, aus dem in Neupersien Jamshyd wurde; im
Lateinischen hieß sie Saeturnus, dann Saturnus. Saturn beziehungsweise
Kronos war unter vielen Namen als der Herrscher des Goldenen Zeitalters bekannt
- jener Zeit, in der die Menschen weder Krieg noch Blutopfer kannten, noch die
Ungleichheit der Klassen - , als Herr der Gerechtigkeit und der Maße, als
Enki bei den Sumerern und in China als der Gelbe Kaiser und Gesetzgeber.
The
central issue of the Saturnian reign over time is shown in the bet by which
Faust wagers his soul's immortality (ie. the endurance of his person's
substantial essence over time),
[607]
against the ever-increasing entropy, the second law of thermodynamics.
[608]
This is set in (1699-1706), and this sets the starting signal for Faust's and
Mae-phaisto's race into creation and destruction, and the waxing and waning of
worldly phenomenal appearances against the eternal law of time
:
(1699-1706):
Werd' ich zum Augenblicke sagen: / Verweile doch! du bist so schön! / Dann
magst du mich in Fesseln schlagen, / Dann will ich gern zugrunde gehn! / Die
Uhr mag stehn, der Zeiger fallen, / Es sei die Zeit für mich vorbei!
And
this pact is to be set in writing (to preserve the evidence against the law of
time, destruction, for eternity
[609]).
There is a discussion which writing medium is best: "Erz, Marmor, Pergament,
Papier? Soll ich mit Griffel, Meißel, Feder schreiben?" (1731-1732). One
settles for parchment: "Allein ein Pergament, beschrieben und beprägt"
(1726). Now the central aspect of cultural memory could be characterized as:
CM
is that of the personal memories which doesn't die with the person who is dying
.
Thus we could state that writing as CM technology is an "Alternative to the
immortal soul", and so we get the poignant theme of Faust's pact with his
Mae-phaisto for the subject of the present study. This factor of "virtual
immortality" is evident in the preservation of the names of scientific and
literate workers in the collective memory of society. (Also:
Assmann
1993: 145-147). Thus, the writing of an academic bibliography, whatever its
utilitarian (exoteric) purposes may be, is also a solemn rite (esoteric) by
which (virtual) immortality is instantiated and celebrated. And the very same
moment Faust imagines to have achieved this:
(11581-11586):
Zum Augenblicke dürft' ich sagen: / Verweile doch! du bist so schön!
/ Es kann die Spur von meinen Erdentagen / Nicht in Äonen untergehn. - /
Im Vorgefühl von solchem hohen Glück / Genieß' ich jetzt den
höchsten Augenblick.
That
moment is the fulfilment of the pact, and the victory of time over creation:
(11589-11594):
Den letzten, schlechten, leeren Augenblick, / Der Arme wünscht ihn
festzuhalten. ... / Die Zeit wird Herr, der Greis hier liegt im Sand. / Die Uhr
steht still - / Steht still! Sie schweigt wie Mitternacht. / Der Zeiger
fällt. / Er fällt, es ist vollbracht. / Es ist vorbei.
Innis
(1991: 93): The permanency of death became a basis of continuity through the
development of the idea of immortality, preservation of the body, and
development of writing in the tombs by which the magical power of the spoken
word was perpetuated in pictorial representation of the funeral ritual.
Innis
(1972: 7): The concepts of time and space reflect the significance of media to
civilization. Media that emphasize time are those that are durable in
character, such as parchment, clay, and stone. The heavy materials are suited
to the development of architecture and sculpture. Media that emphasize space
are apt to be less durable and light in character, such as papyrus and paper.
The latter are suited to wide areas in administration and trade. Materials that
emphasize time favour decentralization and hierarchical types of institutions,
while those that emphasize space favour centralization and systems of
government less hierarchical in character...
Thus
we have brought about the main themes of the
Ver-Dichtung
in Goethe's Faust: time and space, sound and light, destruction and creation,
forgetting and memory, death and immortality, and with the friendly help of
Mnae-phaisto-philes,
we have refreshed our memory (mnaemae) and traced them back to their very
earliest and oldest beginnings (the
archai)
that exist in the cultural memory of Western civilization (the Homeric epics,
the Presocratics, and the Orphic hymns), by this, we have
re-membered
(
Er-innern)
them, (made them present), and with Harold Innis, we can connect them to the
cultural transmission that is the core subject of this study.
21.2. Faust:
Encyclopaedia Britannica
Faust,
also called FAUSTUS, or DOCTOR FAUSTUS, hero of one of the most durable legends
in Western folklore and literature, the story of a German necromancer or
astrologer who sold his soul to the devil in exchange for knowledge and power.
There was a historical Faust, indeed perhaps two, one of whom more than once
alluded to the devil as his Schwager, or crony. One or both died c. 1540,
leaving a tangled legend of sorcery and alchemy, astrology and soothsaying,
studies theological and diabolical, necromancy and, indeed, sodomy.
Contemporary references indicate that he was widely travelled and fairly well
known, but all observers testify to his evil reputation. Contemporary Humanist
scholars scoffed at his magical feats as petty and fraudulent, but he was taken
seriously by the Lutheran clergy, among them Martin Luther and Philippe
Melanchthon. Ironically, the relatively obscure Faust came to be preserved in
legend as the representative magician of the age that produced such occultists
and seers as Paracelsus, Nostradamus, and Agrippa von Nettesheim.
Faust
owes his posthumous fame to the anonymous author of the first Faustbuch (1587),
a collection of tales about the ancient magi--who were wise men skilled in the
occult sciences--that were retold in the Middle Ages about such other reputed
wizards as Merlin, Albertus Magnus, and Roger Bacon. In the Faustbuch the tales
were attributed to Faust; they were narrated crudely and were further debased
with clodhopping humour at the expense of Faust's dupes. The intense conviction
of the author's descriptions of Hell and of the fearful state of mind of his
merciless hero, as well as his creation of the savage, embittered, remorseful
fiend Mephistopheles were so realistic that they inspired unquestioning belief.
Some of these passages were used verbatim by Thomas Mann in his novel Doktor
Faustus (1947; Doctor Faustus, 1950).
The
Faustbuch was speedily translated and read throughout Europe. An English prose
translation of 1592 inspired The Tragicall History of D. Faustus (1604) by
Christopher Marlowe, who, for the first time, invested the Faust legend with
tragic dignity. It invoked more effectively than the original the summoning
from the underworld of Helen of Troy to seal Faust's damnation. Marlowe
retained much of the coarse humour and clownish episodes of the Faustbuch.
German versions of Marlowe's play increased them. This association of tragedy
and coarse buffoonery remained an inherent part of the Faust dramas and puppet
plays that were popular for two centuries. Yet for all the antics of Casper the
clown, the puppet plays retained some tense and moving scenes. Faust's end was
often floodlit with poetry, and his eternal damnation was never in doubt.
The
publication of magic manuals bearing Faust's name became a lucrative trade; the
books included
careful
instructions on how to avoid the bilateral pact with the devil or, if need be,
how to break it. The
classic
of these, Magia Naturalis et Innaturalis, was in the grand-ducal library in
Weimar, Ger., and was known to Goethe.
The
German writer Gotthold Lessing undertook the salvation of Faust in an
unfinished play (1784).
Lessing,
an enlightened rationalist, saw Faust's pursuit of knowledge as noble, and
arranged the hero's reconciliation with God. This was the approach adopted by
the outstanding chronicler of the Faust legend, J. W. von Goethe. His Faust
(Part I, 1808; Part II, 1832, after the poet's death) makes of the Faust myth a
profoundly serious but highly ironic commentary on the diverse potentialities
of Western man's cultural heritage.
The
poem contains an array of epic, lyric, dramatic, operatic, and balletic
elements, ranging through metres and styles to present an immensely varied
commentary in terms of theology, mythology, philosophy, political economy,
science, aesthetics, music, and literature. In the end Goethe saves Faust by
bringing about his purification and redemption.
Hector
Berlioz was moved to create a dramatic cantata, The Damnation of Faust, upon
the French version of Goethe's dramatic poem by Gerard de Nerval. This work,
first performed in 1846, is also staged as an opera. Charles Gounod based his
opera Faust on Part I of the Goethe work, to a libretto by Jules Barbier and
Michel Carré. It was first performed in Paris in 1859.
In
the 19th and 20th centuries other writers sought to emulate Goethe in assaying
Faust's salvation, but with none of his stunning success. And others retold the
story without Goethe's happy ending. Among them were Adelbert von Chamisso,
Faust, Ein Versuch (1804); Christian Grabbe, Don Juan und Faust (1829);
Nikolaus Lenau, Faust: Ein Gedicht (1836); Woldemar Nürnberger, Josephus
Faust (1847); Heinrich Heine, Doktor Faust: Ein Tanzpoem (1851); and Paul
Valéry, Mon Faust (1946). Lenau and Valéry, in particular,
stressed the dangers of seeking absolute knowledge, with its correlative of
absolute power. For them the incorruptibility proclaimed by Goethe confronts an
annihilating instinct common to mankind and to the original Faustbuch. They
fear that the Faustian spirit of insatiable scientific inquiry has been given
modern expression.
Copyright
(c) 1996 Encyclopaedia Britannica, Inc. All Rights Reserved
21.3. Adolf
Bastian's Elementar- und Völkergedanken
For
the present study, the relevance of Adolf Bastian stems from his expertise in
the fields of biologiy and ethnology,
[610]
and his approach as of assuming a point of perspective under which to treat
cultural productions in an abstract manner and with a systematic singular
paradigm with focus on their aspects of form, rather than their content. This
paradigm was called by Adolf
Bastian's
the
Elementar-
und Völkergedanken
(here abbreviated as E&V). Since
Bastian
never brought this work to a definite conclusion (
Fiedermutz
1990: 121), a certain measure of interpretation is admissible concerning the
open areas of his work. The basic reasoning is this: The idea substrate that is
constant behind all the varied individual and ethnic productions must be some
basic elementary structure, which Bastian called the
Elementargedanken.
By applying an (unspecified) kind of logical combinatorics (
logisches
Rechnen
,
which he had derived from Quetelet), Bastian hoped to arrive at a structure
which would explain the formation of local ethnic productions (the
Völkergedanken).
Bastian attempted to sum this up in one of the last publications in his life
(1903), but since he could never arrive at a systematic exposition, his life
work remains a torso. The basic mechanism of reproduction and transmission of
cultural material is called the CMS
[611]
in the context of the present study. The simple observation of the fact that
cultural material gets reproduced at all, and that it gets reproduced over a
certain appreciable duration (the
synchronic
and diachronic extension
of cultural patterns),
[612]
proves that there exist stable cultural configurations beyond any individual,
idiosyncratic, ad hoc, productions, experiences, inventions, and intentions.
After Bastian, there were many designs by diverse workers in different
directions to establish systematic views of culture: Steward's Cultural Core
(
Raum
1990: 262), Leslie
White's
Concept of Cultural Systems (1975), and
Mühlmann
(1996), as well as the
memetics
view which will be mentioned in the next section.
Mühlmann
(1996: 112): "Kultur ist eine Transmissionsdynamik. Merkmale werden innerhalb
einer Generation und von einer Generation auf die nächste übertragen".
Mühlmann
(1996: 111): Wenn es einer kulturähnlichen Organisation nicht gelingt,
ihre Merkmale an die nächste Generation zu übertragen, kann aus ihr
keine wirkliche Kultur entstehen.
Bastian
(1866-71: Vol. 2, p. VIII):
Wir
haben die Grundgedanken aufzusuchen, wie sie in allen Gedankenkreisen, unter
allen Zonen und Ländern, in allen Zeiten mit zwingender Notwendigkeit aus
der mikrokosmischen Anlage der Menschennatur hervorgewachsen sind, durch
Besonderheiten der Umgebungsverhältnisse zwar an ihrer Oberfläche
verschiedentlich gefärbt, aber dem zentralen Achsenkreuz nach
unverändert dieselben.
Bastian
(1881, 182): Was wir hier suchen, wir werden es finden, in objectiver Umschau
über die Gesammtheit der Völkergedanken, in einer Erschöpfung
der Denkmöglichkeiten, da damit das Denken an die irdisch erreichbaren
Grenzen seiner Fähigkeiten gelangt ist, und, innerhalb des so gezogenen
Horizontes, in der Harmonie des Kosmos auch die für seine Schöpfungen
harmonischen Gesetze zu finden haben wird... Keines der Völker der Erde
vermag uns etwas zu lehren, wohl aber können wir, wenn wir es wollen, von
ihnen lernen, -- lernen die Entwickelung der Denkgesetze, aus deren Studium in
vorangegeangenen Philosophien wir in den bisherigen Wachstumsstadien unserer
Civilisation bereits die kräftigste Nahrung gesogen
.
Bastian's
ideas stand in the tradition of Leibniz
[613],
Herder, A. and W. v. Humboldt
[614],
Wundt, and Schopenhauer
(via
Wundt). The main principle of Schopenhauer's
Vorstellung
is used by Bastian:
Bastian
(1881: 12): Die Welt, soweit wir sie kennen, besteht nur aus unseren
Vorstellungen, sagt Wundt, und wenn Schopenhauer mit dem Gehirn, worin die
höchste Objectivation des Willens sich zeigt, die Welt als Vorstellung
geschaffen sein lässt, mit Raum, Zeit, Formen, Vielheit, Causalität,
so hätten auch die (objectiven) Einkörperungen (subjectiver)
Abstraction hinzuzutreten.
(p.
14): Indem der Mensch in dem aus eigenem Mikrokosmos reflectirten Horizont
seiner Vorstellungen lebt, ergeben sich die an demselben umherbewegten
Gestaltungen als die in der Umgebungswelt projicirten Schöpfungen innerer
Denkthätigkeiten...
(p.
15): "Das Vorstellen stellen wir gar nicht wieder vor, sondern indem wir
vorstellen, ist ohne Weiteres dadurch dem Vorstellen gewiss, dass es
vorstellt"...
Bastian
emphasizes the collective psyche of humanity or any ethnic group. The
individual psyche is secondary to the collective.
Schwarz
(1909: 33): Bastian wiederholt häufig das Lichtenbergische Wort: "Es"
denkt den Menschen... Die Sozialpsyche ist bei Bastian autonom, die
Individualseelen sind ihr untergeordnet... das Individuum steht zur
Sozialpsyche wie die Einzelzelle zum Organismus.
The
E&V are by no means limited to mental thoughts and ideas alone, but they
encompass the whole of cultural productions (
Schwarz
1909: 34). Bastian's natural scientific approach is outlined in (1881: XVI).
Here he mentions Quetelet as forerunner, and sketches a
mathematical-combinatoric method
.
(Also
Fiedermutz
1990: 131-132).
Bastian
(1881: XVI): Die allgemein vergleichende Statistik (neben der Spezialstatistik)
trägt vielleicht noch die Elemente oder die Keime von neuen besonderen
Disciplinen in sich, deren Begriff bis jetzt mehr geahnt als klar erkannt
worden, wenn man gesprochen hat von einer exacten Gesellschaftswissenschaft
oder einer Mechanik der Gesellschaft oder einer Physique sociale, die Quetelet
anstrebt, oder was man auch wohl bezeichnet hat, als Naturlehre des Staats oder
der Gesellschaft oder als "Gesellschafts-Psychologie".
21.4. Memetics
Memetics
is a recent discourse aimed at providing a Darwinistic evolutionary view of
cultural phenomena. Its aim is similar to the CMS cultural pattern view
presented here. Both views deal with the same observable phenomena, ie. the
creation, maintentance, propagation, and degradation of cultural appearances,
which are called
memes
in the memetics discourse, and
cultural
patterns
in the CMS view.
21.4.1. Memetics
WWW-Sites
There
exists a large amount of memetics literature in the order of many megabytes on
the following WWW sites
:
The
Journal of Memetics
http://www.cpm.mmu.ac.uk/jom-emit/
(URL)
The
Journal of Memetics also keeps a link list with "Other Memetics sites":
http://www.cpm.mmu.ac.uk/jom-emit/online.html
(URL)
An
extensive memetics bibliography is found under:
http://www.cpm.mmu.ac.uk/jom-emit/biblio
(URL)
The
Lycaeum: http://www.lycaeum.org/:
(URL)
http://www.lycaeum.org/~sputnik/Memetics/index.html
(URL)
Memetics
index: http://143.236.107.53/authors/kkitow/memetics/
(URL)
Principia
Cybernetica: http://pespmc1.vub.ac.be/
(URL)
The
Ars Electronica festival 1996: http://www.aec.at/
(URL)
Richard
Brodie's (1996) introduction to his popular book on memetics perhaps expresses
the more farfetched expectations of this discourse. The aim is, as he states,
to find a new paradigm by which to unify the hitherto separated academic camps
of humanities and natural sciences (C.P. Snow's two cultures: Encarta: Snow).
If this program would be carried through, this would lead to a conversion of
the academic humanities into branches of memetic engineering. This is
reminiscent of the claims of the media engineering approach to cultural
studies, and E.O. Wilson's sociobiologist proposal to convert the humanities
into research protocols of human ethology and sociobiology.
(Brodie
1996
[615]:
13-14): The good news is that the long-awaited scientific theory unifying
biology, psychology, and cognitive science is here. An interdisciplinary effort
by scientists in all those fields over the last 20 years or so—really
back to 1859 and Charles Darwin, if you like—has produced a new science
called memetics.
The
science of memetics is based on evolution. Darwin’s theory of the
evolution of species by natural selection utterly transformed the field of
biology. Scientists are now applying modern evolutionary theory to the way the
mind works, the way people learn and grow, the way culture progresses. In so
doing, the field of psychology will ultimately be as transformed by the
scientists researching memetics as biology was by Darwin.
(
Brodie
1996: 15): paradigm shift
Every
so often, the world of science experiences something called a paradigm shift.
That happens when one of the basic, underlying assumptions we’ve been
living with changes, such as when we shifted from looking at the universe as
revolving around the earth to the earth revolving around the sun. Another shift
occurred when Einstein discovered the relationships between space and time and
between energy and matter. Each of these paradigm shifts took some time to
penetrate the scientific community, and even longer to become accepted by the
general public.
Viruses
of the mind, and the whole science of memetics, represent a major paradigm
shift in the science of the mind.
In
a more scholarly article, "Culture as a Second Form of Evolution", Liane Gabora
states that "thus far memetics has not lived up to this potential":
Gabora
(1997): While some ideas instantly fade into obscurity, others spread
horizontally through society, and vertically from one generation to another
[616],
getting progressively refined and embellished along the way. Thus ideas, like
the strands of DNA that encode instructions for building and maintaining living
organisms, seem to undergo a process analogous to biological evolution.
Accordingly
there has been a slow but steady effort to map the concept of evolution onto
the dynamics of culture. Popper [72] and Campbell [11] alerted us to the
evolutionary flavor of epistemology
[617].
Dawkins [17] introduced the notion of a meme - a replicator of cultural
information analogous to the gene. In his words: "Just as genes propagate
themselves in the gene pool by leaping from body to body via sperm or eggs, so
do memes propagate themselves in the meme pool by leaping from brain to brain."
Others have drawn from mathematical models
[618]
of population genetics and epidemiology to model the spread of ideas...
These
works point toward the possibility that memetics constitutes a second form of
evolution, distinct from yet intertwined with biological evolution, with the
potential to provide the kind of overarching framework for the social and
cognitive sciences that the first form provides for the biological sciences.
However thus far memetics has not lived up to this potential, a situation that
seems unfortunate given the success of the biological precedent. Although much
was known about living things before Darwin, his theory of how life evolves
through natural selection united previously disparate phenomena and paved the
way for further biological inquiry.
21.4.4. Journal
of Memetics: A Brief Overview and History of Memetics
The
following is an excerpt from: Journal of Memetics - Evolutionary Models of
Information Transmission.
[619]
---------------------------------------------------------------------------
A
Brief Overview and History of Memetics
* The History of the Memetic Approach
* Memetics and Related Evolutionary Approaches
* Some Key References
---------------------------------------------------------------------------
The
History of the Memetic Approach
At
least since the early seventies several authors have tried to adopt the
principle of evolution by selection to understand the continuous change in
cultural behaviors (Boyd [1], Calvin [2], Campbell [6], Cloak [7]). Richard
Dawkins popularized the memetic approach. He coined the term 'meme' as an
analog to the biological unit of inheritance, the gene or the genetic
replicator (Dawkins [11], [12]). The rather simple distinction between genetic
replicators as 'genes' on the one hand, opposed to all non-genetic replicators
as 'memes' has been firmly imprinted in the evolutionary thinking about
cultural information (Dennett [14, 15, 16], Hays & Plotkin [18], Hofstader
[21], Hull [23, 24, 25], Lynch [28, 29], Westoby [35]). Since its initial
conception, the term 'meme' has been used under very different meanings and in
very different contexts, infecting a wide variety of disciplines. Among the
most known are Dennett [14, 15, 16], who sees the human mind as being built up
with memes comparable to the programming of a computer. Hull [23, 24, 25]
defines the meme as replicator, and adds interaction to account for evolution
by natural or artificial selection. He thus describes selection processes in
science and biology using exactly similar definitions. Perhaps the most popular
informal use of the term describes memes as 'viruses of the mind.' Parallels to
both biological and computer virus varieties have been drawn (Dawkins [11, 13]).
---------------------------------------------------------------------------
Memetics
and Related Evolutionary Approaches
We
see the memetic approach as an evolutionary one. The principle of evolution by
selection is best known from the natural selection theory developed by Darwin
to explain evolution of biological organisms [10]. Dennett [15] calls this
natural selection principle a universal acid: it is such a powerful concept
that it bites through everything. Indeed, in this sense Darwin described only a
special case of selection when he was dealing with biological evolution.
Evolutionary
theories are applied in a wide variety of disciplines. As mentioned above,
evolutionary theories are applied to culture, like in the work of Boyd and
Richerson [1], Cavalli-Sforza [6] and Csanyi [9]. The evolution of language can
be seen in analogy to biological evolution, as described by Hoenigswald and
Wiener [20]. In computer sciences, genetic programming and genetic algorithms
are descendants of the evolutionary view as well, for example in the work of
several people at the Santa-Fe Institute (Holland [22], Kauffman [26]).
Learning theories of humans, applied to individuals, groups and society can be
tied to evolutionary theory, as shown in the work of Campbell [4, 5]. The work
of several philosophers of science shows evolutionary views, as in Popper's
[34] and Kuhn's [27] work. In addition, these views have impact on evolutionary
epistemology, and are analogical to biological evolution. Evolutionary theories
have been described to account for brain development by Gerald Edelman [17],
and extended to the msec-to-minutes time scale of thought and action by William
Calvin [2, 3].Evolutionary theory is present in the field of economy, often
tied to the development of technology, as in the work of Nelson and Winter [30,
31] or to the evolution of institutions as in the work of Hodgson [19] and
North [32].
We
feel that this plethora of approaches proves the potential of evolutionary
thought in all fields of human sciences. At the same time this means that there
is ample opportunity to compare models of evolution, and their applications,
which is one of the aims of our journal.
---------------------------------------------------------------------------
Key
References (for more see the Bibliography of Memetics)
1.
Boyd R. and Richerson PJ. 1985. Culture and the evolutionary process.
University of Chicago Press.
2.
Calvin W. 1996. The Cerebral code: thinking a thought in the mosaics of the
mind, MIT Press.
3.
Calvin W. 1996. How brains think: evolving intelligence, then and now. Basic
Books.
4.
Campbell DT. 1965. Variation and selective retention in socio-cultural
evolution. In: Barringer HR, Blanksten GI and Mack RW (eds). Social change in
developing areas, a reinterpretation of evolutionary theory. Schenkman
Publishing Co.
5.
Campbell DT. 1974. Evolutionary epistemology. In: Schlipp PA (ed). The Library
of Living Philosophers, Vol. XIV: The philosophy of Karl Popper. LaSalle: Open
Court.
6.
Cavalli-Sforza L. and Feldman M. 1973. Cultural versus biological inheritance:
phenotypic transmission from parents to children. Human Genetics 25: 618-637.
7.
Cloak FT. 1975. Is a cultural ethology possible? Human Ecology 3: 161-182.
8.
Costall A. 1991. The meme meme. Cultural Dynamics 4: 321-335.
9.
Csanyi V. 1989. Evolutionary systems and society. A general theory of life,
mind and culture. Duke University Press.
10.
Darwin C. R. 1859. The origin of species. By means of natural selection. John
Murray.
11.
Dawkins R. 1976, 1982. The selfish gene. Oxford University Press.
12.
Dawkins R. 1982. Organisms, groups and memes: replicators or vehicles? P.
97-117, in: The extended phenotype. Oxford University Press.
13.
Dawkins R. 1993. Viruses of the Mind. P. 13-27, in: Dennett and his Critics,
Blackwell Publishers.
14.
Dennett D. 1990. Memes and the exploitation of imagination. J Aesthetics Art
Criticism 48: 127-135.
15.
Dennett D. 1996. Darwins dangerous idea. The Sciences 35: 34-40.
16.
Dennett D. 1991. Consciousness explained. Penguin Books
17.
Edelman G. 1992. Bright air, brilliant fire. On the matter of the mind. Basic
Books.
18.
Heyes CM and Plotkin HC. 1989. Replicators and interactors in cultural
evolution. In: Ruse M (ed). What the philosophy of biology is; essays dedicated
to David Hull. Kluwer Academic Publishers.
19.
Hodgson G. 1993. Economics and evolution. Bringing life back into economics.
Polity Press.
20.
Hoenigswald HM and Wiener LS. 1987. Biological metaphor and cladistics
classification. Francis Pinter Publishers.
21.
Hofstadter DR. 1985. Metamagical themes: Questions for the essence of mind and
pattern. Basic Books.
22.
Holland JH. 1975. Adaptation in natural and artificial systems. Univ. Michigan
Press. Reprinted in 1992 by Bradford Books/MIT press.
23.
Hull DL. 1982. The naked meme. In: Plotkin HC (ed). Learning development and
culture, essays in evolutionary epistemology. John Wiley and Sons.
24.
Hull DL. 1988. Interactors versus vehicles. In: Plotkin HC (ed). The role of
behavior in evolution. MIT Press.
25.
Hull DL. 1988. Science as a process: An evolutionary account of the social and
conceptual development of science. University of Chicago Press.
26.
Kauffman SA. 1993. The origins of order, self-organization and selection in
evolution. Oxford University Press.
27.
Kuhn TS. 1970. The structure of scientific revolutions. University of Chicago
Press.
28.
Lynch A. 1991. Thought contagion as abstract evolution. Journal of Ideas 2: 3-10.
29.
Lynch A. 1996. Thought contagion. How Belief Spreads Through Society. The New
Science of Memes. Basic Books.
30.
Nelson RR. 1987. Understanding technical change as an evolutionary process.
North-Holland.
31.
Nelson RR and Winter SG Jr. 1982. An evolutionary theory of economic change.
Belknap Press of Harvard University Press.
32.
North DC. 1990. Institutions, institutional change and economic performance.
Cambridge University Press.
33.
Plotkin HC. 1982. Learning, development, and culture. Essays in evolutionary
epistemology. John Wiley and Sons.
34.
Popper KR. 1979. Objective knowledge: An evolutionary approach. Clarendon press.
35.
Westoby A. 1994. The Ecology of intentions: How to make memes and influence
people: Culturology.
21.4.5. Daniel
Dennett: Memes and the Exploitation of Imagination
The
following is an excerpt from Daniel
Dennett's
article on memes (1990):
...
I shall understand art to include all artifice, all human invention...
[620]
There
are few ideas more hackneyed than the idea of the evolution of ideas. It is
often said that schools of thought evolve into their successors; in the
struggle for attention, the best ideas win, according to the principle of the
survival of the fittest, which ruthlessly winnows out the banale, the
unimaginative, the false. Few ideas are more hackneyed--or more abused; almost
no one writing about the evolution of ideas or cultural evolution treats the
underlying Darwinian ideas with the care they deserve. I propose to begin to
remedy that.
The
outlines of the theory of evolution by natural selection are now clear:
evolution occurs whenever the following conditions exist:
1.
variation: a continuing abundance of different elements
2.
heredity or replication: the elements have the capacity to create copies or
replicas of themselves
3.
differential "fitness": the number of copies of an element that are created in
a given time varies, depending on interactions between the features of that
element (whatever it is that makes it different from other elements) and
features of the environment in which it persists. [Endnote 1]
Notice
that this definition, drawn from biology, says nothing specific about organic
molecules, nutrition, or even life. It is a more general and abstract
characterization of evolution by natural selection. As the zoologist Richard
Dawkins has pointed out, the fundamental principle is "that all life evolves by
the differential survival of replicating entities" [Endnote 2].
The
gene, the DNA molecule, happens to be the replicating entity which prevails on
our own planet. There may be others. If there are, provided certain other
conditions are met, they will almost inevitably tend to become the basis for an
evolutionary process.
But
do we have to go to distant worlds to find other kinds of replication and
other, consequent, kinds of evolution? I think that a new kind of replicator
has recently emerged on this very planet. It is staring us in the face. It is
still in its infancy, still drifting clumsily about in its primeval soup, but
already it is achieving evolutionary change at a rate which leaves the old gene
panting far behind. [Endnote 3]
These
newfangled replicators are, roughly, ideas. Not the "simple ideas" of Locke and
Hume (the idea of red, or the idea of round or hot or cold), but the sort of
complex ideas that form themselves into distinct memorable units--such as the
ideas of
arch
/ wheel / wearing clothes / vendetta / right triangle / alphabet / calendar /
the Odyssey / calculus ...
Intuitively
these are more or less identifiable cultural units, but we can say something
more precise about how we draw the boundaries--about why D-F#-A isn't a unit,
and the theme from the slow movement of Beethoven's Seventh Symphony is: the
units are the smallest elements that replicate themselves with reliability and
fecundity. Dawkins coins a term for such units: memes--
a
unit of cultural transmission, or a unit of imitation. 'Mimeme' comes from a
suitable Greek root, but I want a monosyllable that sounds a bit like 'gene' .
. . it could alternatively be thought of as being related to 'memory' or to the
French word même. . . .
Examples
of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots
or of building arches. Just as genes propagate themselves in the gene pool by
leaping from body to body via sperm or eggs, so memes propagage themselves in
the meme pool by leaping from brain to brain via a process which, in the broad
sense, can be called imitation. If a scientist hears, or reads about, a good
idea, he passes it on to his colleagues and students. He mentions it in his
articles and his lectures. If the idea catches on, it can be said to propagate
itself, spreading from brain to brain. [Endnote 4]
So
far, no doubt, this seems to be just a crisp reworking of the standard fare
about the evolution and spread of ideas, but in The Selfish Gene, Dawkins urges
us to take the idea of meme evolution literally. Meme evolution is not just
analogous to biological or genic evolution, not just a process that can be
metaphorically described in these evolutionary idioms, but a phenomenon that
obeys the laws of natural selection exactly. The theory of evolution by natural
selection is neutral regarding the differences between memes and genes; these
are just different kinds of replicators evolving in different media at
different rates. And just as the genes for animals could not come into
existence on this planet until the evolution of plants had paved the way
(creating the oxygen-rich atmosphere and ready supply of convertible
nutrients), so the evolution of memes could not get started until the evolution
of animals had paved the way by creating a species--homo sapiens--with brains
that could provide shelter, and habits of communication that could provide
transmission media, for memes...
The
first rules of memes, as it is for genes, is that replication is not
necessarily for the good of anything; replicators flourish that are good at . .
replicating! --for whatever reason. As Dawkins has put it,
A meme that made its bodies run over cliffs would have a fate like that of a
gene for making bodies run over cliffs. It would tend to be eliminated from the
meme-pool. . . . But this does not mean that the ultimate criterion for success
in meme selection is gene survival. . . . Obviously a meme that causes
individuals bearing it to kill themselves has a grave disadvantage, but not
necessarily a fatal one. . . . a suicidal meme can spread, as when a dramatic
and well-publicized martyrdom inspires others to die for a deeply loved cause,
and this in turn inspires others to die, and so on. [Endnote 6]
The
important point is that there is no necessary connection between a meme's
replicative power, its "fitness" from its point of view, and its contribution
to our fitness (by whatever standard we judge that). The situation is not
totally desperate. While some memes definitely manipulate us into collaborating
on their replication in spite of our judging them useless or ugly or even
dangerous to our health and welfare, many--most, if we are lucky--of the memes
that replicate themselves do so not just with our blessings, but because of our
esteem for them.
Genes
are invisible; they are carried by gene-vehicles (organisms) in which they tend
to produce characteristic effects ("phenotypic" effects) by which their fates
are, in the long run, determined. Memes are also invisible, and are carried by
meme-vehicles--pictures, books, sayings (in particular languages, oral or
written, on paper or magnetically encoded, etc.) A meme's existence depends on
a physical embodiment in some medium; if all such physical embodiments are
destroyed, that meme is extinguished. It may, of course, make a subsequent
independent reappearance--just as dinosaur genescould, in principle, get
together again in some distant future--but the dinosaurs they created and
inhabited would not be descendants of the original dinosaurs--or at least not
any more directly than we are. The fate of memes--whether copies and copies of
copies of them persist and multiply--depends on the selective forces that act
directly on the physical vehicles that embody them.
...
I
need not dwell on the importance of the founding memes for language, and much
later, for writing, in creating the infosphere. These are the underlying
technologies of transmission and replication analogous to the technologies of
DNA and RNA in the biosphere. Nor shall I bother reviewing the familiar facts
about the explosive proliferation of these media via the memes for movable
type, radio and television, xerography, computers, fax machines, and electronic
mail. Suffice it to say that we are all well aware that we live, today, awash
in a sea of paper-borne memes, breathing in an atmosphere of
electronically-borne memes.
Memes
now spread around the world at the speed of light, and replicate at rates that
make even fruit flies and yeast cells look glacial in comparison. They leap
promiscuously from vehicle to vehicle, and from medium to medium, and are
proving to be virtually unquarantinable. Memes, like genes, are potentially
immortal, but, like genes, they depend on the existence of a continuous chain
of physical vehicles, persisting in the face of the Second Law of
Thermodynamics. Books are relatively permanent, and inscriptions on monuments
even more permanent, but unless these are under the protection of human
conservators, they tend to dissolve in time. As with genes, immortality is more
a matter of replication than of the longevity of individual vehicles. The
preservation of the Platonic memes, via a series of copies of copies, is a
particularly striking case of this. Although some papyrus fragments of Plato's
texts roughly contemporaneous with him have been recently discovered, the
survival of the memes owes almost nothing to such long-range persistence.
Today's libraries contain thousands if not millions of physical copies (and
translations) of the Meno, and the key ancestors in the transmission of this
text turned to dust centuries ago.
Brute
physical replication of vehicles is not enough to ensure meme longevity. A few
thousand hard-bound copies of a new book can disappear with scarcely a trace in
a few years, and who knows how many brilliant letters to the editor, reproduced
in hundreds of thousands of copies, disappear into landfills and incinerators
every day? The day may come when non-human meme-evaluators suffice to select
and arrange for the preservation of particular memes, but for the time being,
memes still depend at least indirectly on one or more of their vehicles
spending at least a brief, pupal stage in a remarkable sort of meme-nest: a
human mind.
Minds
are in limited supply, and each mind has a limited capacity for memes, and
hence there is a considerable competition among memes for entry into as many
minds as possible. This competition is the major selective force in the
infosphere, and, just as in the biosphere, the challenge has been met with
great ingenuity.
...
A
related phenomenon in the competition of memes for our attention is positive
feedback. In biology, this is manifested in such phenomena as the "runaway
sexual selection" that explains the long and cumbersome tail of the bird of
paradise or the peacock. Dawkins provides an example from the world of
publishing: "Best-seller lists of books are published weekly, and it is
undoubtedly true that as soon as a book sells enough copies to appear in one of
these lists, its sales increase even more, simply by virtue of that fact.
Publishers speak of a book "taking off', and those publishers with some
knowledge of science even speak of a 'critical mass for take-off'. [Endnote 11]
The
haven all memes depend on reaching is the human mind, but a human mind is
itself an artifact created when memes restructure a human brain in order to
make it a better habitat for memes. The avenues for entry and departure are
modified to suit local conditions, and strengthened by various artificial
devices that enhance fidelity and prolixity of replication...
But
if it is true that human minds are themselves to a very great degree the
creations of memes, then we cannot sustain the polarity of vision with which we
started; it cannot be "memes versus us" because earlier infestations of memes
have already played a major role in determining who or what we are. The
"independent" mind struggling to protect itself from alien and dangerous memes
is a myth; there is, in the basement, a persisting tension between the
biological imperative of the genes and the imperatives of the memes, but we
would be foolish to "side with" our genes--that is to commit the most egregious
error of pop sociobiology. What foundation, then, can we stand on as we
struggle to keep our feet in the memestorm in which we are engulfed? If
replicative might does not make right, what is to be the eternal ideal relative
to which "we" will judge the value of memes? We should note that the memes for
normative concepts--for ought and good and truth and beauty are among the most
entrenched denizens of our minds, and that among the memes that constitute us,
they play a central role. Our existence as us, as what we as thinkers are--not
as what we as organisms are--is not independent of these memes.
Dawkins
ends The Selfish Gene with a passage that many of his critics must not have read:
We
have the power to defy the selfish genes of our birth and, if necessary, the
selfish memes of our indoctrination. . . . We are built as gene machines and
cultured as meme machines, but we have the power to turn against our creators.
We, alone on earth, can rebel against the tyranny of the selfish replicators.
(p.215.)
...
Homo
sapiens has been around for half a million years. The first serious invasion of
memes began with spoken language only tens of thousands of years ago, and the
second great wave, riding on the meme for writing, is considerably less than
ten thousand years in progress--a brief moment in biological time. Since
memetic evolution occurs on a time scale thousands of times faster than genetic
evolution, however, in the period since there have been memes--only tens of
thousands of years--the contributing effects of meme-structures on our
constitution--on human phenotypes--vastly outweigh the effects of genetic
evolution during that period. So we can answer the defining question of the
Mandel Lecture with a rousing affirmative. Does art (in the broad sense)
contribute to human evolution? It certainly does, in the most literal sense. In
fact, since art appeared on the scene, it has virtually supplanted all other
contributions to human evolution. [Endnote 13]
I
would like to close with some observations on the history of the meme meme
itself, and how its spread was temporarily curtailed. When Dawkins introduced
memes in 1976, he described his innovation as a literal extension of the
classical Darwinian theory and so I have treated it here. Dawkins himself,
however, has since drawn in his horns slightly. In The Blind Watchmaker (1988),
he speaks of an analogy "which I find inspiring but which can be taken too far
if we are not careful." (p.196). Later in the same chapter, he says "Cultural
'evolution' is not really evolution at all if we are being fussy and purist
about our use of words, but there may be enough in common between them to
justify some comparison of principles." (p.216) Why did he retreat like this?
Why, indeed, is the meme meme so little discussed thirteen years after The
Selfish Gene appeared?
In
The Extended Phenotype, Dawkins replies forcefully to the storm of criticism
from sociobiologists, while conceding some interesting but inessential
disanalogies between genes and memes--
memes
are not strung out along linear chromosomes, and it is not clear that they
occupy and compete for discrete 'loci', or that they have identifiable
'alleles'. . . The copying process is probably much less precise than in the
case of genes . . . memes may partially blend with each other in a way that
genes do not. (p.112)
--------------------------------------------------------
Endnotes
1.
See, for instance, Richard Lewontin, "Adaptation," The Encyclopedia Einaudi,
1980, Milan; Robert Brandon, "Adaptation and Evolutionary Theory," Studies in
the History and Philosophy of Science, 1978, 9, pp. 181-206, both reprinted in
E. Sober, ed., Conceptual Issues in Evolutionary Biology, 1984, Cambridge, MA:
MIT Press.
2.
Richard Dawkins, The Selfish Gene, Oxford: Oxford University Press, 1976, p.206.
3.
ibid
4.
ibid
6.
Richard Dawkins, The Extended Phenotype, Oxford: W.H. Freeman, 1982, p.110-11.
11.The
Blind Watchmaker, London: Longman Scientific, 1986, p.219. Dawkins' discussion
of these complex phenomena, in the chapter "Explosions and Spirals" (pp.
195-220), is a tour de force of explanatory clarity and vividness.
12.
In several recent essays I have expanded on the claim that the very structure
of our minds is more a product of culture than of the neuroanatomy we are born
with: "Julian Jaynes' Software Archeology," in Canadian Psychology, 27, 1986,
pp.149-54; "The Self as the Center of Narrative Gravity," (originally published
as "Why we are all novelists," Times Literary Supplement, Sept. 16-22, 1988,
p.1029), forthcoming in F. Kessel, P. Cole, D. Johnson, eds., Self and
Consciousness: Multiple Perspectives, Hillsdale, NJ: Erlbaum; "The Evolution of
Consciousness," forthcoming in The Reality Club, volume 3; and "The Origins of
Selves," forthcoming in Cogito. See also Nicholas Humphrey and Daniel Dennett,
"Speaking For Our Selves: An Assessment of Multiple Personality Disorder,"
Raritan, 9, 1989, pp.68-98.
13.Those
who are familiar with the Baldwin Effect will recognize that art contributes
not merely to the fixing of phenotypic plasticity, but can thereby change the
selective environment and hence hasten the pace of genetic evolution. See my
discussion in "The Evolution of Consciousness," oc.cit., and Jonathan Schull,
"Are Species Intelligent?" forthcoming in Behavioral and Brain Sciences.
[583]
To do justice to the scholastic tradition, the thousands of selflessly serving
monks in the monasteries and countless small technical innovations and
inventions during many centuries of hard, straining labor in the scriptoria,
paved the ground to the cursory handling of words in books that Faust and the
Renaissance were the heirs to.
Illich describes this century-long process in
(1988: 29-51).
[584]
To which we might add that hypertext allows us to achieve yet one more level of
interconnection over normal, linear text. See
Landow (1992). See also:
->:WEAVING,
p.
165 [585]
Perhaps also to be applied to the school of Harold
Innis.
Matth
(4,17), Matth (18,3),
[587]
"Fiat lux", "let there be light", is the paradimatic declaration of this
tradition. (
Genz 1994: 61). No questions may be asked as to where the switch
is, or where the power for the light comes from.
[588]
An extensive discussion of this break with the scholastic tradition is given by
Campbell (1996,IV: 683-716), and the Faust theme is discussed on (1996,IV:
711-714). Historically, a person Dr. Johann Faust lived around 1480-1540.
Campbell notes that one aspect of the immense popularity of the Faust theme had
been the printing press. The first Faust book was brought out in 1587 by Johann
Spieß, and immediately sold out, and was reprinted in four pirated
editions (713).
[591]
"Was ist mit diesem Rätselwort gemeint?" (1337)
[592]
Illich (1988: 5-6): Writing is not the only technique we know for making the
flow of speech coagulate and for carrying clots of language along intact for
tens of even hundreds of years.
[594]
Illich (1988: 13): At the time when heaven still embraced the earth, when
Uranus still lay with full-hipped Gaia, an aeon before the Olympian gods, the
Titans were born and with them, memory, or Mnemosyne. In the Hymns to Hermes,
she is called the Mother of the Muses. She is the earliest of the goddesses,
preceding even Apoll with his lyre. Hesiod mentions her as the goddes of the
first hour of the world... When the god Hermes plays to the song of the Muses,
its sound leads both poets and gods to Mnemosyne's wellspring of remembrance.
In her clear waters float the remains of past lives, the memories that Lethe
has washed from the feet of the departed, turning dead men into mere shadows.
About
Mnemosyne as the mother of the muses, see also
Hesiodos (1978: 47).
Hertha
v.
Dechend (1993: 257) asserts that
Hermes
is the Greek name for
Thoth
as he is called in Egyptian mythology
[595]
I.e. this is the emphasis on the aspect of
space,
which Faust wants to conquer, only to be eventually defeated by
time.
(See
Innis 1991).
[597]
v.
Dechend (below) equates
Saturn
again with
Hephaistos.
[598]
See also:
Bloom (1995). His book: "The Lucifer Principle. A scientific
expedition into the forces of history" describes vividly the the luciferic
principle of destruction in history.
[600]
Not to forget that we also tend to dim the lights when we go to bed with our
lover, in order that our experience of
feeling
and
touching
is enhanced.
[601]
Rost (1862,II: 632):
chaos,
the emptiness, the void, the immense unfathomable open space, the deep cave,
the gaping, the yawning, the unstructured formless "substrate" out of which the
cosmos is fashioned. The present meaning of
disorder
is only a subordinate theme in the ancient meaning. The meaning of "
immense
unfathomable open space
"
is identical to the core concept of
Anaximandros: the
apeiron.
Rost (1862,I: 123).
[602]
To which Goethe makes allusion in (7902-7920) where he lets Anaxagoras call the
goddess of night: "Du! droben ewig Unveraltete, / Dreinamig-Dreigestaltete, /
Dich ruf' ich an bei meines Volkes Weh, / Diana, Luna, Hekate! / Du
Brusterweiternde, im Tiefsten Sinnige", and 7990: "Die Parzen selbst, des
Chaos, eure Schwestern".
moirae:
->:MOIRAE,
p.
166
[603]
The element of
lysis
(dissolution) balances the creation of Nature (
physis).
[604]
(Encarta: Priapus): Priapus, in Greek mythology, god of fertility, protector
of gardens and herds. He was the son of Aphrodite, goddess of love, and of
Dionysus, god of wine, or, according to some accounts, of Hermes, messenger of
the gods. He was usually represented as a grotesque individual with a huge
phallus.
The
phallus as "trademark" connects us back to the -pheles in
Mae-phis-to-pheles.
And we see why he was called
Herm-Aphroditaes.
The
Dionysus
is treated further down.
[605]
The sound is chaotic, non-melodic:
Orpheus (1992: 64): "Dionysos, dem
Lauttosenden, den Herrn der Gestirne rufe ich an", p. 84: "Verzückter,
lautlärmender Bakchos, ... komm zu uns, Seliger, Reigenfreund, Bring allen
die Fülle der Freude!"
[606]
Apoll was called the
phoibos
(
Rost 1862: 615) the clear, radiant.
Related
words are:
phos,
photo-,
phoos
and
phaos.
More words of visual phenomena:
photisma,
phoibos:
splendor, shining, sparkling, brilliant, luminous.
phoibasma,
phoibetes:
prophet, oracle, mantics.
phoinos:
purple, phoenician, dark red (glowing).
phosphoros:
luck, fortune, rescue.
[607]
Günther (1980: 86): Aber Raum und Zeit sind der Seele, die nach
Ewigkeit und Vernichtung aller Ferne verlangt, im tiefsten Wesen unangemessen.
Alle Heils- und Seelengeschichte strebt nach Vernichtung von Raum und Zeit.
[609]
This may be the logical error that Mae-phaisto committed: He as the lord of
time and destruction wants to preserve something
against
time and
against
destruction. That doesn't compute.
[610]
He was a medical doctor, thoroughly founded in the classics, and he is
considered the founding father of German ethnology.
[613]
Bastian (1881: XVII):
In
den unendlich-klein dunklen Vorstellungen, aus denen das Bewußtsein erst
hervorgeht, wird (nach Leibniz) die "Harmonie zwischen der materiellen und
moralischen Welt"... zu erklären sein...
Der
ganze Verlauf des Gedankenzusammenhangs von der Gesetzlichkeit des
"harmonischen Kosmos" bis zu den religiösen und staatlichen Dingen
erinnert an die "Idee zur Geschichte der Menschheit" von Herder. Der
große weltanschauliche Zusammenhang, in dem er seine Ideen sah, ergibt
sich aus der Widmung "Dem Gedächtnisse Alexanders. v. Humbold,
während der völkerpsychologische Inhalt dem Denken Wilhelms v.
Humboldt näher steht. Interessant ist bei Bastians Gegensatz zur
idealisierten Philosophie der formelle Bezug zu Schelling.
[615]
From Richard Brodie's "Virus of the mind" homepage:
http://www.brodietech.com/rbrodie/votm.htm
(URL)
"About
the Author. Richard Brodie was Microsoft chairman Bill Gates's personal
technical assistant and the original author of Microsoft Word, one of the
world's best-selling computer programs."
[616]
In the present context also called the
synchronous
and diachronous extension
of cultural patterns.
[617]
This is the epistemological line that Riedl bases his morphological method on.
[618]
The mathematical statistical approach to cultural phenomena was pioneered by
Quetelet and Bastian.
->:ADOLF_BASTIAN,
p.
246 [619]
http://www.cpm.mmu.ac.uk/jom-emit/overview.html
(URL)